Sales Principles for Internal & External Sales People

Who are these qualifications for?

Book this Course

1 Day

£315 + VAT

This one day course delivers the fundamental sales tools used in effective internal and external selling.  Ideally suited to new and intermediate level sales staff that have had little or no previous sales training, this course will help your sales teams understand the sales process and the people involved throughout, hopefully leading to greater success. This course is delivered by a highly experienced sales trainer recognised in the field of sales.


This course is ideally suited to people involved in selling that have had very little or no formal
sales training.


Enquire Now

or call to book now : +44 (0)845 130 7757

Course overview

This one day course delivers the fundamental requirements required by any sales person, whether involved in internal sales or external sales.

Entry requirements

Learners will require reasonable levels of English and IT literacy as there are several classroom exercises involved in the workshop that involve reading, writing and calculation.


What do these qualifications cover?

Content includes:


• The sales sequence

• Solution selling

• Process improvement

• Buying motivation

• Margin, mark-up, discount and profit

• Getting appointments

• Gatekeepers

• Product trials & approvals

• Features, benefits and implications

• Decision makers

• Overcoming objections

• Negotiating

• Price justification

• Upselling

• Closing the sale







Course dates

2020 Course dates

On demand



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Peters House, The Orbital Centre, Icknield Way, Letchworth Garden City,  Hertfordshire SG6 1ET

Tel: +44 (0)845 130 7757 Email:


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